If the BTS group did not win the trophy they were nominated for at the Grammy Awards, their performance on stage caused a sensation.
They didn’t win the Grammy Awards they were nominated for, but they are all seven members of the band. bts who were the center of everyone’s conversation Sunday night in Las Vegas. The South Koreans, who were competing in the group or duo of the year category, gave audiences and viewers an unprecedented performance of their hit “Butter.” Taking on the features of the thieves, they set fire to the room, restoring its grandeur to a ceremony that once marked history for its stars present on stage. But in recent years, the Grammy Awards have lost their glory. Accused of racism, xenophobia and corruption – singer The Weeknd announced last year that he would now boycott the event – the Academy struggles to attract crowds and superstars. Faced with falling audiences and controversies, she had promised changes, claiming to be more inclusive, especially with artists of color. And what better way for people to talk about the ceremony than by inviting the hottest band of the moment, described in the latest issue of “Time” magazine as “Princes of World Pop”, whose appearances are followed and shared by millions of fans. worldwide.
For weeks, the Grammys had been promoting BTS’s visit, announcing that they would have the biggest stage of the night, increasing pressure from fans who, however, had in mind the bitter memory of last year (they had been nominated for the first time ). but he had not won and his performance had been broadcast at the end of the program). Hope was greater this Sunday as the category in which they were nominated, which last year was content to be broadcast during a pre-ceremony, had this time been moved to the end of the official evening. Enough for the group’s fans, whose passion and commitment is well established, to stay until the end. But in the end it was Doja Cat and SZA who walked away with the award, again leaving a funny impression, while the signs seemed to be in favor of BTS. But as soon as the nominations were announced, many pointed out that the group seemed to have been snubbed. Although “Butter” held the number one spot on the US Top 100 for 10 weeks, the title had not appeared in any major category, not even song of the year. And given the incredible show they put on on Sunday night, there is no doubt that they deserved their place among the nominees.
The Grammy Academy can be even more thankful that just hours before the party, all seven members weren’t even sure they could perform together. Two of them, Jungkook and J-Hope, barely recovered from Covid-19 and one the third –Jin– wears a cast after injuring his hand. But it took them a trial to decide what to do. And the audience saw nothing but fire. If the Grammys seem to have difficulty regarding BTS as multi-award winning artists in the world, soon to celebrate their 10-year career, preferring to perpetuate the clichéd image of a boyband phenomenon, the guests present at the MGM Grand Garden Arena on Sunday gave the group a standing ovation.
“Billboard,” which however is usually scathing when it comes to BTS, also estimated in an article that their performance was the best of the night. “Those guys sitting around talking and laughing together are better than most musical performances,” Rolling Stone magazine tweeted. The stars are also not wrong from Lady Gaga to Donatella Versace through the conductor Jon Baptiste – great winner of the evening -, everyone was seen arguing and taking photos with them.
In an American showbiz world where scandal has trumped quality, audiences are slowly turning away from award ceremonies and a slap to the face at the Oscars drives out all one-night winners, BTS and their meticulous showmanship and Creative reminded us of what it really should be. telling: the pleasure of the stage and of sharing. And so much for the defeat. In a few days, the seven boys prepare to play four sold-out concerts at Allegiant Stadium in Las Vegas. And since a full stadium is not enough for them, the MGM Grand Garden Arena where the Grammys were held on Sunday will serve as a branch of the group that will broadcast their show live on a giant screen. Better yet, the entire city of Las Vegas will soon be donning BTS colors. Exhibitions, shows on the Strip, hotel rooms and themed meals are planned to welcome ARMY (named after the group’s fans). In 2013, when they debuted, Jungkook, then very young, had shared his dream: “I want to become a singer who touches people with his voice and a singer who makes people proud without hesitation, a singer who makes them say without being embarrassed, “I’m a fan of BTS”. On Sunday, together with what he considers his six brothers, he was sure to get his wish, making the eyes of millions of ARMYs around the world shine. And they didn’t need a Grammy for that .