Fighting piracy is a problem as old as the internet, especially since downloading the latest album from your favorite artist takes minutes instead of days. Of course, the Internet landscape has changed profoundly in recent years.
With in particular the development of a legal offer, be it Netflix, Amazon Prime Video or Disney+ for legal streaming of movies and series, Stadia, xCloud/Xbox Game Pass and GeForce NOW for video games. OR services like Molotov to distract you from IPTV.
Was it really reasonable to multiply legal streaming platforms?
In addition to this, Hadopi (which has changed its name to Arcom) can sanction those who engage in piracy under the graded response systemme. The idea is to attack piracy from two angles: on the one hand, to strengthen the offer, to make the legal consumption of content more practical and of better quality.
On the other hand, there may be penalties, which, in France, can lead to the owner of the Internet line paying fines. For more serious cases, for example those that make pirated content as widely available as possible, cases can go to criminal trial, and penalties are handed down regularly.
Looking back in 2022, it seems clear that the fight against piracy is only effective if Internet users have access to legal alternatives and that the cost of access is not disproportionate. While there was a steady decline in the use of hacking through 2020, this exploded with the coronavirus pandemic.
This hacking (or rather what legal platforms now consider hacking) has changed. Netflix and its cronies in particular view account sharing as a worrying phenomenon that undermines their profitability. However, the French had never resorted so much to sharing accounts only since the beginning of the pandemic.
The platforms know this and have prepared for it: Netflix, for example, only allows sharing accounts under the same roof, and now threatens to add surcharge to discourage abusive account sharing, beyond this limit. The application YouTube advanced that allowed to take advantage of YouTube Premium services without paying, has disappeared.
However, there is a problem, which makes us say that the platforms will have a much harder time causing a further drop in piracy. In fact, the answer, as it stands, is only based on the punitive. Whether or not users continue the behaviors that Netflix tries to discourage, the concrete benefit to the user is not obvious.
In order for Internet users to agree to give up piracy, they must be offered reasonable prices and/or benefits
However, the family budget is shrinking: the post-pandemic crisis and, to make matters worse, the war in Urkaine oblige. In a context where prices are rising and the economy is stagnating, the reasons for resorting to piracy are ever more numerous. And with the arrival of even more paid streaming platforms as paramount and hbohow can you change this?
In fact, with every new platform launch, part of the catalog of platforms you’re subscribed to changes hands. And if you want to continue accessing it, you have to agree to spend more money on your subscriptions. However, in addition to this, Netflix and other platforms increase the general price of their subscriptions…
Of course, these increases are justifiable: Netflix, to name a few, invests astronomical sums in its original creations. But the gradual disappearance of the cheap legal offer that this entails is pushing users back to pirate sites.
In addition, when we take into account the restrictions of legal platforms (technical, catalogue, offline content query…)… we quickly realize that pirating becomes even “easier” than consuming this content legally one part at a time. largest number of users.
We knew from the beginning that the multiplication of the number of streaming platforms would not bode well for the use of piracy. The platforms seek to charge their customers as much as the largest pay TV channels and packages.
Except that the two modes of distribution are not at all the same when it comes to piracy – much easier from a computer… Suddenly, to reduce the use of piracy, two options are necessary: either the platforms must agree to significantly reduce the use of piracy. their prices, even threatening the profitability of their business model.
Platforms must agree to bundle into composite offers, the price of which must remain attractive. In the absence of reaching Internet users with a budget within their pocket, even higher than profitability, it is feared that piracy will definitely return.