They had said goodbye in June 2021 to the reality show that had brought them into the world, keeping up with the Kardashians (KUWTK). His absence will have been short-lived: Kris, Kim, Kourtney, Khloé, Kendall and Kylie return this week with a new show called simply: The Kardashians.
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In the United States, a slow striptease The media naturally accompany this long-awaited return: magazine covers (Fashion Y Variety), a television commercial at the Oscars, some interviews with Ellen DeGeneres or on the ABC channel, the parent network of the new broadcaster of the series (Disney+ in Quebec). What does the royal family of American television have in store for us?
The Kardashians are serious
« Never go against the family. (“Never go against the family”): This warning issued twice in the trailer (viewed over 12 million times on YouTube at the time of this writing) has fans fearing the worst for the Kardashians.
” Is very Sopranovery The Godfather laughs Natalie Franklin, author of the Instagram account @norisblackbook – which parodies North West, the eldest daughter of Kim Kardashian and Kanye West – and which has no less than 1.5 million subscribers, including Kim herself and Julia Fox, Kanye West’s short-lived flame. .
Many reality shows have left their mark on a certain madness, shall we say. The Kardashiansto be broadcast on Hulu, a streaming platform owned by Disney, heralds a lame aesthetic, moving away from the codes of the genre.
“Now they are positioning themselves as serious business women, but that could leave room for a little bit of crazy. We’re coming out of a pandemic, there’s a war…wouldn’t you rather do Kris a bad job? natalie franklin prank For the record, m.I Franklin met Kim and Kourtney and appeared on the final season of KUWTK. “In real life, Kim and her sister are beautiful, she says, but also very funny and capable of making fun of themselves. »
A show that makes bling
Gone are the days when the Kardashians were just another Beverly Hills family who simply craved the comfort of notoriety. Nearly 15 years after their cathode beginnings, the family is at the helm of an empire that spans from entertainment to cosmetics to alcohol, household products and ready-to-wear. Now it weighs almost 5 billion dollars, according to Varietyand Kim Kardashian’s fortune alone is estimated at $1.8 billion.
“The program is only called The Kardashians, and I think that’s significant. This places them as an iconic family, like the Kennedys or the Windsors. Now they are on another planet, they are deities, who are the pinnacle of a certain culture”, analyzes Meredith Jones, from Brunel University, London, and organizer of two “Kimposiums” dedicated, as its name implies, to Kim Kardashian.
To attract the Kardashian family, Disney would have extended a sum “in the nine figures”, according to the American press. In short, the viewer’s identification with the Kardashians, one of the engines of KUWTKit will be harder in 2022 than in 2007.
You vs Pete
Unsurprisingly, “KimYe” (Kim and Kanye West)’s acrimonious divorce will be at the heart of this season: Kanye West has multiplied outings against his ex and new partner, Pete Davidson, over the winter. For Kim, it’s a third divorce, and the second in front of reality TV cameras.
The divorce will surely be staged to show Kim compassionate towards Kanye. [qui a eu un diagnostic de bipolarité en 2016]. But he will not position himself as a victim of violence, if there is any.
Meredith Jones, Brunel University, London
As for Pete Davidson, the odds of him becoming a regular on the show aren’t very good. “He’s a good short-term friend, he doesn’t mind being in the public eye, but he’s not a long-term partner,” said Natalie Franklin.
The curious will be able to fall backstage at saturday night livewhere Kim met up with Pete in the fall, to perhaps find out how this odd couple came to be.
A marriage and questions
Another couple whose stockings should be at the heart of this new version: Khloé and Tristan Thompson, who multiplied their infidelities and confirmed, in January, that they had had a child with another woman during their relationship. The oldest of the Kardashians, Kourtney, has a new husband, Travis Barker, and family wishes. There’s also mystery about how the show will (or won’t) address Travis Scott’s Astroworld Festival tragedy, father of Kylie Jenner’s two children, in which eight people lost their lives last summer.
Caitlyn Jenner’s No Return
A father figure from the start of the show, who disappeared after her split from matriarch Kris, Caitlyn Jenner will not be returning. “She begged me to come back on the show,” recalls Natalie Franklin, citing a tweet from the former Olympic medalist at the Montreal Games.
But the Kardashian side of the family seems to have more or less severed ties with Kendall and Kylie’s mother Caitlyn, she believes.
And as those who have seen friends disappear over the seasons know, with the Kardashians, there is no possible redemption. Caitlyn Jenner debuted at the end of March on Fox News as a very conservative commentator who does not position herself as a trans activist at all.
Not on Instagram or TikTok, and think you’re safe from the influencer culture that the Kardashians rule? You wonder why the press in general and Press in particular even talk about them? Meredith Jones has a message for you: “It’s a misogynistic and moral stance, which shows a certain lack of understanding of popular culture, and it drives me crazy. »
In addition to their undeniable success, the Kardashians have reshaped certain popular culture in their image. They knew how to take advantage of social networks faster than other celebrities. Snubbed for being on the cover of Playboy in 2007 with more or less class, Kim is today an undisputed icon of fashion and luxury, who continues to redefine the criteria of beauty for women.
“Who can sell thousands of perfumes or cosmetics online in seconds, only on their networks? asks Cordero McMurry, a television journalist from Texas and the author of a university dissertation dedicated to the media weight of Kim Kardashian and published on his account, Can I get a copy? They have become social media and reality TV icons, and have proven themselves to be an enduring role model. »
The Kardashians will be available in Quebec on Disney+ starting April 14.